Blue Wire Brand Design

In 2018, I slid into the Twitter DMs of Blue Wire Podcasts founder Kevin Jones looking for freelance work to scratch a creative itch outside of my non-creative 9-to-5. He responded. That single message turned into one of the most formative professional relationships of my career.

Kevin had just launched Blue Wire after being laid off, betting on himself with whatever was in his pocket. In those early days, he'd send me requests for podcast cover art — small market shows, local talent, nothing glamorous — and I'd turn them around quickly for $40 a design. The work was straightforward, but the pace was real. As Kevin hustled to recruit new shows to the network, the requests kept coming, and what started as ad hoc freelance eventually became a monthly retainer. He became my biggest champion, and I became someone he could count on.

As Blue Wire grew, so did the scope of what I was asked to do. I've personally branded more than 100 podcasts in the network, developing visual identities for shows hosted by names like Cam Newton, Dwight Howard, Michael Irvin, Richard Jefferson, D'Angelo Russell, Darius Slay, Amon-Ra St. Brown, and Chris Long. The work evolved from quick cover art into full production asset packages — the kind of visuals that need to hold up next to professional talent and major media. Through each phase, I was also quietly doing something else: shaping and maintaining the Blue Wire brand itself. As the network expanded and the roster of shows diversified, keeping a coherent visual identity across hundreds of touchpoints became its own discipline. I managed that consistency for years, making sure the brand could flex to fit new shows and talent without losing what made it recognizable.

That stewardship has grown into a formal responsibility. Today, one of my primary roles is leading the design system and creative direction for the Blue Wire brand — building the frameworks and standards that keep the network looking unified at scale, and guiding the visual decisions that represent the business to partners, advertisers, and talent.On the business side, Blue Wire now supports more than 225 shows, 500+ creators, and 70+ brand advertisers including Coors, PrizePicks, Wonderful Pistachios, and BetterHelp — reaching an audience of over 225 million listeners. My work has grown with it into sales materials, pitch decks, and fact sheets that support revenue conversations, not just creative ones.